Campaign Possibility #3

This nonprofit campaign possibility demonstrates my ability to use storytelling, community engagement, and mission-driven content to increase awareness, mobilize supporters, and encourage donations.

Campaign Objectives
- Increase awareness of the organization’s mission by 35%
- Drive donations during a 14-day fundraising push
- Grow email subscribers and volunteers
- Encourage content sharing and advocacy
 

Target Audience
- Ages 25–55
- Socially conscious individuals
- Potential donors, volunteers, and advocates
- Active on Instagram, Facebook, and TikTok

Platforms & Strategy
The campaign focuses on emotional storytelling, impact-driven visuals, and clear calls to
action. Instagram and Facebook are used for education and sharing, while TikTok highlights
short-form stories and behind-the-scenes content.
 

Content Pillars
- Mission and impact storytelling
- Beneficiary and volunteer spotlights
- Educational posts on the cause
- Behind-the-scenes nonprofit work

- Donation and volunteer call-to-actions
 

Sample 7-Day Content Schedule
- Day 1: Campaign launch video explaining the mission
- Day 2: Impact statistic carousel
- Day 3: Volunteer or beneficiary story Reel
- Day 4: Instagram Stories donation sticker + poll
- Day 5: Behind-the-scenes TikTok
- Day 6: Supporter testimonial post
- Day 7: Fundraising urgency post with progress update
 

Key Performance Indicators (KPIs)
- Reach and impressions
- Engagement rate and shares
- Donation conversions
- Email sign-ups
- Volunteer inquiries
 

Tools Used
- Canva – branded nonprofit visuals
- Meta Business Suite – scheduling and insights
- TikTok Analytics – video performance tracking
- Mailchimp – email capture and follow-up

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This campaign highlights my ability to balance empathy, storytelling, and data-driven strategy to create meaningful social impact through social media.