Mock Campaign #4:
nEON rELIC sTUDIOS
(Fictional)
Key Takeaways:
Campaign Objective
Developed a 30-day integrated social media campaign to generate awareness, increase community engagement, and drive beta pre-registrations for a fictional cyberpunk FPS game through immersive storytelling and multi-platform content.
Multi-Platform Strategy
Created platform-specific content optimized for each audience:
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Instagram Reels & Carousels
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TikTok Gameplay Clips
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YouTube Shorts
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Campaign Landing Page
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Email Marketing
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Community Discord Promotion
Each platform was designed to move users from awareness to beta registration.
Creative Direction
Established a bold cyberpunk visual identity featuring:
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Neon magenta and electric blue color palette
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Futuristic UI-inspired graphics
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High-contrast sci-fi imagery
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Cinematic promotional visuals
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Consistent branding across social media and web assets
This creative approach reinforced the game’s futuristic identity and captured the attention of FPS enthusiasts.
Strategic Impact
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Reached 200K+ gamers across multiple digital platforms.
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Achieved a 12.4% engagement rate through interactive community content.
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Generated 7,800+ website visits from social campaigns.
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Increased beta sign-ups with 5,600+ pre-registrations.
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Built a highly engaged gaming community leading up to launch.
This fictional campaign highlights my ability to develop and execute an end-to-end digital marketing strategy for the gaming industry. By combining engaging storytelling, platform-specific content, creative design, and performance-driven marketing, I created a campaign that built anticipation, grew an active community, and generated measurable pre-launch results.
