This campaign possibility was created to demonstrate my strategic planning, content creation, and analytics-focused approach as a Social Media Manager. The campaign focuses on increasing brand awareness, engagement, and conversions through short-form video and community-driven content.

Campaign Objectives
-  Increase brand awareness by 25%
- Grow Instagram and TikTok followers by 15%
- Drive traffic to the product landing page
- Generate user-generated content (UGC)

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Target Audience
- Ages 18–35
- Skincare and self-care enthusiasts
- Active on Instagram and TikTok
- Interested in beauty, wellness, and lifestyle content
 

Platforms & Strategy
The campaign leverages Instagram Reels, Stories, and Carousels, alongside TikTok
short-form videos. Content is optimized for platform-specific trends, engagement features,
and discoverability.

Content Pillars
- Educational skincare tips
- Product benefits and ingredient highlights
- User-generated content and testimonials

- Interactive engagement (polls, challenges)
- Promotional offers
 

Sample 7-Day Content Schedule
- Day 1: Campaign launch Reel with before/after visuals
- Day 2: TikTok educational video on skincare mistakes
- Day 3: Instagram carousel highlighting product benefits
- Day 4: Instagram Stories with polls and quizzes
- Day 5: TikTok customer testimonial reaction
- Day 6: Reposted UGC Reel to build trust
- Day 7: Promotional countdown with discount code
 

Key Performance Indicators (KPIs)
- Reach and impressions
- Engagement rate
- Follower growth
- Website clicks
- Conversions and promo code usage
 

Tools Used
- Canva – graphic design
- Hootsuite – scheduling
- Instagram Insights & TikTok Analytics – performance tracking

 

This campaign possibility showcases my ability to plan, execute, and measure social media strategies that align with brand goals and audience behavior.