This campaign possibility highlights my ability to manage community-driven fitness content, leverage short-form video trends, and drive engagement through challenge-based social strategies.

Campaign Objectives
- Increase brand awareness by 30%
- Boost engagement through daily challenge participation
- Drive app sign-ups and email captures
- Build a strong fitness-focused online community

Target Audience
- Ages 20–40
- Beginner to intermediate fitness enthusiasts
- Busy professionals seeking structured workouts
- Active on Instagram, TikTok, and YouTube Shorts
 

Platforms & Strategy
The campaign focuses on daily short-form workout clips, motivational content, and progress
check-ins. Instagram and TikTok are used to maximize reach, while Stories drive
accountability and engagement.

Content Pillars
- Daily workout demonstrations
- Motivational and mindset content
- Trainer tips and form education
- User progress highlights and testimonials

- Community engagement and reminders

Sample Weekly Content Schedule
- Monday: Weekly challenge overview Reel
- Tuesday: TikTok workout tutorial
- Wednesday: Instagram Stories progress poll
- Thursday: Trainer tip carousel
- Friday: Community shoutout Reel
- Saturday: Live Q&A; or Story AMA
- Sunday: Motivation + reset post

Key Performance Indicators (KPIs)
- Follower growth
- Challenge participation
- Engagement rate
- App downloads or sign-ups
- Story interactions

Tools Used
- Canva – branded workout graphics
- Later – scheduling and planning
- Instagram & TikTok Analytics – performance tracking

 

This campaign demonstrates my ability to create structured, motivating content that builds consistency, accountability, and measurable growth for fitness brands.